In this immersive Answer The Public course, you’ll learn the intricacies of the powerful search insight tool. It is curated in a strategic way to give you a foundation on how to use this tool for researching, understanding search query, and interpreting data efficiently. You will learn how to use Answer The Public to find your target keyword, delve into advanced search strategies, learn to refine queries, filter results, and uncover valuable insights into user intent and behaviour. We will show you how to use this tool to generate a wealth of keyword ideas for your blog posts, articles, videos or any other type of content. Whether you’re a beginner or a seasoned pro, this course will aid you in harnessing the full potential of Answer The Public tool in understanding your target audiences’ behaviour, identifying high potential keywords and creating content that drives traffic to your website. 

1. Introduction

2. Keyword Research Basics

3. Using Answer the Public 

4. Data Interpretation

5. Content Strategy

6. SEO Fundamentals


  • Kuldeep Singh 32 Days ago


    This course taught me how to power of data-driven insights to fuel my content creation process. Every lesson was valuable and it was evident that they have spent a lot of strategy and time in designing this course for us.

  • Murari 30 Days ago


    First time on Potenza! Really good courses. The instructors and the support that I received here is truly commendable. Will definitely recommend Potenza for self-learners and people who want to stay ahead in their career.

  • Ramvilash 27 Days ago


    I’ve been using Answer The Public for two months now. From my experience this tool has amazing potential , and I wanted to take full advantage of it. So for that I enrolled myself in this course , and I am so glad I did. Amazing course !

  • Jagdish 23 Days ago


    The research skills that I gained from this course is invaluable. It exceeded my expectations and taught me so much more. Now I am confident and feel amazing!

Frequently Asked Questions.

What does AnswerThePublic do?

AnswerThePublic is a keyword research tool that helps uncover the questions people are asking online related to a specific topic or keyword. It analyzes search engine suggestions and autocompletes to present the data in a visual format like a "search wheel," revealing:

  • Questions: What, When, Where, Why, How, Can, Is, Are, Would, Should phrased questions related to your keyword.
  • Prepositions: Searches combining your keyword with prepositions like "for," "with," "at," "to," etc.
  • Comparisons: Searches comparing your keyword with other similar terms or alternatives.
  • Alphabeticals: Searches including your keyword at the beginning or end, revealing related concepts.

Is AnswerThePublic good?

AnswerThePublic is a valuable tool for content creators, SEO professionals, and marketers. Here's why:

  • Uncovers User Search Intent: It helps identify the specific questions and interests people have around your topic, allowing you to tailor your content to their needs.
  • Generates Content Ideas: AnswerThePublic sparks creative content ideas by revealing popular questions and search trends.
  • Improves Keyword Research: It goes beyond basic keywords and suggests long-tail keywords and related topics for a more comprehensive strategy.

What's the difference between AnswerThePublic and Ubersuggest?

AnswerThePublic vs Ubersuggest:

  • Focus: AnswerThePublic - Keyword visualization, user intent. Ubersuggest - Broader SEO toolkit (keyword research + more).
  • Data: AnswerThePublic - Search cloud, limited data. Ubersuggest - Search volume, competition, etc.
  • Functionality: AnswerThePublic - Visual map of search terms. Ubersuggest - Keyword research, competitor analysis, site audits.

Pricing: Both offer free (limited) and paid plans.

What's the difference between AnswerThePublic and SEMrush?

Here's the difference between AnswerThePublic and SEMrush:

  • Focus: AnswerThePublic targets keyword visualization and user intent. It helps you see how people search for your topic (questions, comparisons, etc.). SEMrush is a full-fledged SEO toolkit.
  • Data: AnswerThePublic offers a visual "search cloud" with limited data. SEMrush provides in-depth data like search volume, competition level, and even competitor website analysis.
  • Functionality: AnswerThePublic focuses on brainstorming keywords. SEMrush offers keyword research, competitor analysis, site audits, and more SEO tools.

Pricing: Both have free (limited) and paid plans. SEMrush is generally more expensive.

How many free searches can I do on AnswerThePublic?

AnswerThePublic offers a freemium model. The free tier allows a limited number of searches per day. Upgrading to a paid plan grants you more searches and additional features like downloadable reports.

Is AnswerThePublic an AI tool?

Not directly. AnswerThePublic relies on analyzing search engine suggestions and autocompletes, which doesn't necessarily involve deep learning or artificial intelligence.

What's better than AnswerThePublic?

"Better" depends on your needs. Here are some alternatives depending on your goals:

  • More comprehensive SEO: SEMrush, Ahrefs.
  • Keyword research with search volume: Ubersuggest, Google Keyword Planner (free with Google Ads account).
  • Content brainstorming: Buzzsumo, Portent's Content Idea Generator.

Where does AnswerThePublic get its data?

AnswerThePublic gathers data from search engine suggestions and autocompletes, primarily focusing on Google. This data reflects real user search queries but might not include exact search volume statistics.

What is AnswerThePublic app?

There isn't a dedicated AnswerThePublic mobile app. However, you can access the web-based version from your phone's browser for limited functionality. The full experience is recommended on a computer.

What are the benefits of AnswerThePublic?

Benefits of AnswerThePublic:

  • Uncover user intent and search behavior.
  • Generate creative content ideas.
  • Identify long-tail keywords and related topics.
  • Easy-to-use visual interface.
  • Free tier available (limited searches).